If consumers are fine then the vast majority of cables I’d see people owning would be Apple cables. That’s rarely the case. Most people are buying 3rd party cables even to use with Apple devices and I doubt any but a small minority even know what MFI is, never mind basing their purchasing decision on it.

Edit: To add to the anecdata, here’s a Reddit thread on the iPhone subreddit where the majority of folks are responding by saying they’re buying non Apple chargers.

https://www.reddit.com/r/iphone/comments/b4k8j2/do_you_guys_...