Has it ever been the go-to platform? I don't read on Medium at all, nor on Substack (which I view as basically Medium v1.1).
Monetization is why we got here.
Edit:
What Medium has is what I call the "Pornhub Paradox". Nobody (very rarely) pays for porn nowadays. Bloggers and the blogosphere has established that no one pays for blogs. YouTube suffers from their own success. Nobody wants to pay for YT videos, they tried to monetize it behind a paywall and it failed (multiple times).
You'd think that having all this content is just a surefire way to pull in money. But nobody wants to pay for porn - so pornhub puts them up for free.
Monetization is why we got here.
Edit:
What Medium has is what I call the "Pornhub Paradox". Nobody (very rarely) pays for porn nowadays. Bloggers and the blogosphere has established that no one pays for blogs. YouTube suffers from their own success. Nobody wants to pay for YT videos, they tried to monetize it behind a paywall and it failed (multiple times).
You'd think that having all this content is just a surefire way to pull in money. But nobody wants to pay for porn - so pornhub puts them up for free.