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While there definitively _are_ similarities, this example (as far as I’m concerned) is a perfect illustration of a line that shouldn’t be crossed, and that Medium - as opposed to YT - unfortunately did cross. I’m personally trying to avoid Medium links because of the 3-article-max/month paywall applied to my account, but clicking on a YT link isn’t a problem for me. Why? Go figure! I’ll have to deal with the ad(s) - more and more so! - and a request to test YT-premium, but the net benefit is felt like positive for me at the end of the day. And for them too I guess!

Medium should invest in UX study, get to know better their targeted users and implement a paywall that is _just_ painful enough so that it doesn’t cause the customers to associate your brand with a negative concept.

You can trick us into paying, but do it nice and sweet! We want to feel like you deserve it, not that we got forced.



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