It won't happen over night, of course there will be a temporary boost in revenue when one decides to force everyone that visits the site to pay.
How much of that is from existing NYTimes subscribers, marketing tactics (eg. wordle), shady subscription offer deals, forgotten subscriptions, and lack of suitable competition.
Over time though that withers and once that withering starts, nothing brings it back.
Then something changed recently then as I personally never noticed an annoyance on nytimes til recent years after where it seemed any article required paywall.
In addition, there is one important thing that is not being paywalled (yet), the 'news' value of nytimes is still accessible via the headline + summary on the front page.
The moment the guys chasing a buck remove that is the day nytimes dies.
It won't happen over night, of course there will be a temporary boost in revenue when one decides to force everyone that visits the site to pay.
How much of that is from existing NYTimes subscribers, marketing tactics (eg. wordle), shady subscription offer deals, forgotten subscriptions, and lack of suitable competition.
Over time though that withers and once that withering starts, nothing brings it back.
See you in a few years.