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I run a profitable registrar at scale and can appreciate the comments about low margin, costs, competition, etc.

My point is simply this: don't underestimate the value of a recurring revenue stream vs. a one-time payout to your business.

With a strong product and good customer service, you can count on a customer relationship for a number of years allowing you to amortize your customer acquisition costs over a much longer term than an affiliate relationship permits.

That said, if you've got the stomach for arbitrage, then go for it - there's a lot of potential for the right business to strictly focus on lead gen and delivery. However, I don't get the sense that this is in the OP's wheelhouse. I have a bias that those with a product focus tend to operate with fatter and more sustainable margins on the basis that its necessary to support their development of the product. Marketing organizations OTOH would never start with a comment like "look at the product I built on the weekend, what kind of a business can we build with it..."

If you want to build a business that focuses on affiliate lead-gen, then this prototype is the wrong place to start. I mean, you might get there accidentally, but its definitely the long way home.



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