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These calculations are sorta dangerous.

Online Newspaper X has over 20m online readers. Most of them have at some point subscribed to print publications @ $200+ per year. If it was a membership site at just $2 per month, wouldn't they be able to keep some readers? 10%? 5%?.

You're not telling me someone making $80k per year would replace the newspaper she reads every day to to save a few cents a read?

Wouldn't people pay to use google? What if it was just $0.50 a month? or $0.01 per search?

The concept that if people use a site, it's worth money, has not proved itself.



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