There's an "intellectual immune response" effect, when a group that asserts that you don't need to know something meets someone demonstrating the passion to learn it.
It's a way of solving a (tribe-wide) coordination problem, because if enough people do the thing, the balance shifts and it's not acceptable to ridicule anymore. The opposite of being curious about something and wanting to study it, is wanting not to know it (for example, how I feel about kubernetes). This can easily turn into not wanting others around you to know it.
