I should look into this and craft a nice email with useful media for them to use. What's been holding me back is that I don't really know exactly what to say in such an email to make it likely for them to feature it. It's true that one mention from Lifehacker for example could really change things completely.
Just go at it and see how well it works out. You can always send out one email a day to a news outlet or blogger and tweak it as you go along. As an example, it could be this:
"Dear Blogger,
Are your readers still looking for that unique Valentines day gift? Candy Japan has the answer. We sell candy subscriptions filled with fun and delicious Japanese candy.
How does it work? Every two weeks, we select some surprise Japanese candy and mail it to you directly from Japan. Prices start at $23.95 per month for two candy deliveries each month, or you can buy a single delivery for $13.00.
For more information, visit www.candyjapan.com
If you would like any more information, you can email me directly at [email]. I can also provide further images optimized for blog posts an emails.
Sincerely,
[Name]
Obviously, its directed at bloggers or websites who talk about gifts, gift giving or valentines day. You would tweak it depending on who you're trying to reach. After Valentines day, you would direct it to people looking to give fun gifts. With your prices, it would be best to concentrate on hip, urban websites or bloggers.
I just wrote that quickly by the way, maybe other people here can improve on it.
