I have not seen 苹果 before, where did you see it? It looks Chinese, and Japanese Wikipedia calls it "簡体字中国語表記". I don't think most native speakers can read it!
Outside of Chinese (where it is standard), I’ve not seen 苹果 before, but the Japanese input on iOS suggests it after a bit of scrolling. It’s in the dictionary on there as well, where the pronunciation is given as ひょうか or へいか, which is fairly logical.
林檎 for sure is common.