I'm not terribly deep into how to rank, I mostly just build features for sites, tools for analysis etc, but from what I learn while working on those: be a trusted expert in your niche and publish stuff that the SEO editors don't understand or don't have time to learn. And then make sure you get a bunch of links.

I have no idea how ML generated content will change all that, but Expertise, Authority and Trust (=EAT) is what everybody has been worried about for the past year, and whether Google will believe them that they're experts and should be trusted.