You ask general generic questions and you will get general standard answers. Try asking engaging questions that can get more specific answers. Like "can you give me an example where you devised a creative solution to a problem?"
Some employers might be better prepared to ask engaging questions, but the reality is that most interviewers are like the guy in that article. You can fight it all you want, but people who are serious about finding good jobs are better off if they can sell themselves rather than waiting for some HR guy to ask the right questions.
