I'll take the opposite stance of most of the people in this thread and say: I love this.
To me, this feels like an echo of the Apple that I miss. The Mac didn't just become the creative powerhouse it is today because of the killer hardware or great operating system; it was the suite of excellent first party apps. iWork, Aperture, iMovie, Garage Band, Final Cut.
I see echoes of those apps in Freeform, and I love it and hope they do more. I can't remember the last time Apple announced an entirely new, well, App. I felt similar excitement when they announced Translate a while ago, but that's not quite the same.
To me, this feels like an echo of the Apple that I miss. The Mac didn't just become the creative powerhouse it is today because of the killer hardware or great operating system; it was the suite of excellent first party apps. iWork, Aperture, iMovie, Garage Band, Final Cut.
I see echoes of those apps in Freeform, and I love it and hope they do more. I can't remember the last time Apple announced an entirely new, well, App. I felt similar excitement when they announced Translate a while ago, but that's not quite the same.