I think people haven't quite gotten yet what's going on.
Twitter fell out of the news cycle about two weeks ago because SBF outdid Musk on "CEO from Hell".
For the past year or so, whenever Musk has dropped out of the news cycle he has started acting out to get more attention.
Reinstating accounts like Trump's did not give Musk much of a boost, so Musk decided to try banning accounts.
Musk will have to find some exit eventually (he can't afford to spend $40B every time he gets bored) but if whatever he does is not outrageous enough to outrage people he'll just do something more outrageous.
For now we could quit posting links to Twitter and Mastodon. I followed a link to those "Twitter Files" and it was so awful to see the first post and a bunch of mindless comments from people who'd just seen the first post. Maybe people who read the whole thing might have something to say about it, but that cacophony reminded me why I say "the less people have to say, the more they are worried about being censored online". I clicked on the author's link and found the story on that author's twitter... Backwards. Reading the story backwards I did find there was a coherent (if boring) story there.
Twitter's ability to drain anything interesting out of content like that is a reason why Twitter would have been a rip-off at $40 million, never mind $40 billion.
It's more like 1D chess. The trouble with your explanation is that Musk was well-established in an escalating cycle of acting out to get attention before he announced his plan to buy it. That situation naturally kept him in the news as it developed but he's going to have to try increasingly drastic actions to prevent people from losing interest.
Twitter fell out of the news cycle about two weeks ago because SBF outdid Musk on "CEO from Hell".
For the past year or so, whenever Musk has dropped out of the news cycle he has started acting out to get more attention.
Reinstating accounts like Trump's did not give Musk much of a boost, so Musk decided to try banning accounts.
Musk will have to find some exit eventually (he can't afford to spend $40B every time he gets bored) but if whatever he does is not outrageous enough to outrage people he'll just do something more outrageous.
For now we could quit posting links to Twitter and Mastodon. I followed a link to those "Twitter Files" and it was so awful to see the first post and a bunch of mindless comments from people who'd just seen the first post. Maybe people who read the whole thing might have something to say about it, but that cacophony reminded me why I say "the less people have to say, the more they are worried about being censored online". I clicked on the author's link and found the story on that author's twitter... Backwards. Reading the story backwards I did find there was a coherent (if boring) story there.
Twitter's ability to drain anything interesting out of content like that is a reason why Twitter would have been a rip-off at $40 million, never mind $40 billion.