"Villain" isn't the word I'd use, but he has been increasingly indulging in gleeful cruelty and childish nonsense, both of which are very off putting.
I also admire his car and rocket businesses, but he seems to have gotten sucked deeply into the very online culture war grievance trap in the past few years, to the point that it now seems to be taking up essentially all of his time now. It's really a shame to see.
"Gleeful cruelty" is how his bullying tweets come off to me, yeah. He does the thing where he plays it off like he's just joking, just like every other bully out there, but he's being cruel, and enjoying it.
Sure you didn't see a fake screenshot meme? I haven't been able to find anyone else talking about that, I couldn't find that on Elon's twitter replies page, and Elon just tweeted that he's reversing the ban (https://twitter.com/elonmusk/status/1604616426114932737) which I'm not sure tracks with him posting exactly like that. (Not trying to defend him at all, just trying to keep a handle on what exactly it is he's doing.)
I also admire his car and rocket businesses, but he seems to have gotten sucked deeply into the very online culture war grievance trap in the past few years, to the point that it now seems to be taking up essentially all of his time now. It's really a shame to see.