Another way to look at it is that the university is 'paying' them with a free education, and 4 years with no financial obligations. Depending on the school, that has the potential for massive financial equivalents.
That said, let me propose a deal for you: Instead of being paid for your next four years of work, your employer gives the cash to a university. In return, the university gives you a four-year scholarship with a value equal to your deferred salary plus X%. Note that the scholarship is nontransferable, it cannot be deferred, and you cannot stretch it out over more than four years, unless the university agrees to give you a single extra "red-shirt" year. Also, if you quit your job, you lose the scholarship, so don't expect to be a full-time student unless you're really good at multitasking and don't need a lot of sleep.
How large does X have to be before you accept this offer? My guess is that it is considerably higher than zero.
Right, I think we're both in agreement here. To say that college athletes are unpaid workers isn't exactly true, but it also isn't entirely honest to say they're paid like a regular job. I responded to the parent of my post because it had been down-modded for simply saying scholarships are a form of payment.
If I were a high-school kid coming from a family with very little ability to help pay for college I'd say that sounds like fantastic deal.
Personal I would have gone to Standford on an athletic scholarship that paid less than full tuition. Few collage players can compete in the MBA and there is not a lot of paths for people with that level of skill to may any money from their sport. Few people complain that doctors need to do an internship before they make the "big bucks" because even if they are paid less than they are "worth" they are still gaining non monetary compensation.
Fine, I'll grant you that. But why are they not allowed to accept endorsements? It definitely pays better than being a bouncer at the local pub.
Some of these guys come from financially destitute situations and will leave school the minute they hear NFL so they can support the rest of their family.