Ads give other voices with money to spend a chance to break through. This is very far from anything relevant either to "free" or "open" web interactions.
have you not navigated around the modern web? It’s virtually full of SEO spam. An entire profession has been created around the space, the SEO space is a cat and mouse game with Google’s algo. It is dominated by large firms with enough $ to have a team of SEO pros and tons of content.
If you re-read my post I think it will make more sense. Ranking naturally (SEO) often costs FAR more, so running even a small paid campaign can help those with smaller pockets strategically focus their efforts and is often the only option they realistically have.
