Same here. And it annoys the hell out of me when there's none in sight. I actually avoid apps which start their copy with the word "free".
forgetting that money was needed to pay the bills.
And keeping the team motivated, let's not forget that. I understand why a startup with big funding can afford to give away their service as a land grab move, but two-man teams and solo founders with no cash in the bank? Often as not, they're gone in a couple of months.