That's not making it harder for people to infringe, that's making it easier for people to do things legitimately. I think I've posted many times on another article saying that it's an incredibly good way to do business and the resounding success of those who make it easy to legitimately acquire and enjoy their stuff proves it.

Yet even now, there are still people who will screw the fans in a futile attempt to stop piracy. And even when iTunes opened, it was trivial to download anything in the catalog for free. Yet we can see how popular it is for people to do things legitimately in spite of this.