What an odd take for Apple. If they really respected user privacy they would cancel their ad business stop the collection and monetization of user data. Their insatiable quest for revenue has destroyed the primary reason you should buy an Apple product. Apple has crossed the Rubicon and their image is forever tarnished for the sake of adding additional percentage points to their quarterly revenue.

What once differentiated Apple from Google, Amazon and Facebook no longer exists. I can't imagine Steve ever going down this road.