Uh indeed, you're right, engineering is a very valid outlier. There are higher income professions where Android is considered more preferable, which from my (subjective) experience is mostly engineering and IT. I think that's because for this group a smartphone is more likely also recognized as an IT product than "just" a social device, but that's very speculative as I don't have sufficient data.
Unfortunately I cannot share the data on the figures I mentioned earlier as they are restricted for sharing (I'm working in Smartphone business and we're analyzing sales data of all the world to make strategic decisions).
I tried a quick search to find some public data on price brackets and target groups I could share instead, I didn't find much unfortunately.
But here's a public stat on price brackets to show the big valley:
https://www.statista.com/statistics/1169438/share-of-global-...
The data resolution is unfortunately not high and also not clustered in countries, but it shows one aspect: ~70% of global sales accounts for devices <300USD. Apple has no smartphone below 300USD w/o subsidy so their global market share of ~23% of all sales is actually concentrated in just 30% of the market. In countries with more high-tier sales like UK, Apple usually has a significantly larger share of that tier. In more granular data it's visible how much Apple actually owns those price segments outside of China, and how households with more disposable income don't move away from Apple anymore (surely also thanks to Airpods and Apple watches, whose value degrades when not on iOS).
Anyway, what happened in English speaking countries first but is also growing in others (i.e. Spain, Italy, Brazil,...), as a result of that split is, that people of lower income and/or status associate owning an iPhone with wealth and success.
This is not so much noticeable in higher income brackets where everyone can afford an iPhone, but on the bottom of that "iPhone class" this is very prevalent. Moreover, on the lower fringe of this there is not only social pressure to own an iPhone to represent your status, but to also own a RECENT iPhone and/or Airpods, Apple watches etc.
Unfortunately I couldn't find public data to demonstrate this, so it's fair for you to consider this not answered. Within the smartphone industry all this is quite known for many years now.
Not sure what could be done to reverse this, so far the potent competition to Apple actually decreased by leaving the market.
A final interesting bit for which I also found zero public data: For several years this "iPhone class" in western countries was slightly female-driven, with more women transitioning from Android to iOS or upgrading to new iPhones than men. This seems to have balanced itself in the past 2 years now, maybe because the recent iPhone improvements are more techy than experience-focused? (speculation)
Unfortunately I cannot share the data on the figures I mentioned earlier as they are restricted for sharing (I'm working in Smartphone business and we're analyzing sales data of all the world to make strategic decisions).
I tried a quick search to find some public data on price brackets and target groups I could share instead, I didn't find much unfortunately. But here's a public stat on price brackets to show the big valley: https://www.statista.com/statistics/1169438/share-of-global-...
The data resolution is unfortunately not high and also not clustered in countries, but it shows one aspect: ~70% of global sales accounts for devices <300USD. Apple has no smartphone below 300USD w/o subsidy so their global market share of ~23% of all sales is actually concentrated in just 30% of the market. In countries with more high-tier sales like UK, Apple usually has a significantly larger share of that tier. In more granular data it's visible how much Apple actually owns those price segments outside of China, and how households with more disposable income don't move away from Apple anymore (surely also thanks to Airpods and Apple watches, whose value degrades when not on iOS).
Anyway, what happened in English speaking countries first but is also growing in others (i.e. Spain, Italy, Brazil,...), as a result of that split is, that people of lower income and/or status associate owning an iPhone with wealth and success. This is not so much noticeable in higher income brackets where everyone can afford an iPhone, but on the bottom of that "iPhone class" this is very prevalent. Moreover, on the lower fringe of this there is not only social pressure to own an iPhone to represent your status, but to also own a RECENT iPhone and/or Airpods, Apple watches etc.
Unfortunately I couldn't find public data to demonstrate this, so it's fair for you to consider this not answered. Within the smartphone industry all this is quite known for many years now. Not sure what could be done to reverse this, so far the potent competition to Apple actually decreased by leaving the market.
A final interesting bit for which I also found zero public data: For several years this "iPhone class" in western countries was slightly female-driven, with more women transitioning from Android to iOS or upgrading to new iPhones than men. This seems to have balanced itself in the past 2 years now, maybe because the recent iPhone improvements are more techy than experience-focused? (speculation)