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Preface: Not questioning anyone's ability, and don't want to hurt anyone's feelings. I understand there's red tap, politics, etc.

Twitter's UI design and usability is lacking greatly.

Till this day, I'm confused. This button, it's to see who replied, and this button it's to view actual comments. Clicking an image on a tweet shows a different view with replies in comparison to clicking the body of the tweet. And once I finally get to see comments, it shows me 5 or so comments, with a "show more" that shows 3 more.

Content is just one long stream of white without any grouping/sections. And both sidebars are white. Truly a pain. I've noticed these problems like 5+ years ago. And these problems are not subjective, but objectively wrong. I believe some of these layoffs are correct.



Agreed. A regular frustration for me is clicking on a tweet that is a replay to a tween, and then I still have to scroll back to see the original tweet. I'm old and mostly use desktop, so I don't really know that's how it works on mobile.


That's because it was optimised to show you ads, and not for your comfort. Otherwise it wouldn't be a ridiculously bloated SPA, and instead be more like Nitter or some of the other alternate UIs that have appeared. Given the focus on $$$, I doubt Musk will change that aspect of Twitter in a direction that's better for you.


Definitely, platforms optimize for ads. But these things are actually not concerning ad display/engagement. On the contrary, these UX improvements would increase my engagement, and thus ad engagement.


Instagram is also optimized to show me ads, but it also has an arguably nice UX too, at least much better than Twitter IMO.




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