Also, doing a small thing personally can increase your commitment to the issue.
If you find yourself doing something you think people collectively shouldn't do, you work to excuse yourself. This is classic cognitive dissonance. It is unpleasant and makes you angry and cynical. If you find yourself doing the right thing in your own eyes, you improve your opinion of yourself and you may want more.
And the people who are still doing nothing and dealing with cognitive dissonance accuse you of virtue signaling, as though this, whether or not it is true, is a greater sin than whatever they remain defensive about.
If you find yourself doing something you think people collectively shouldn't do, you work to excuse yourself. This is classic cognitive dissonance. It is unpleasant and makes you angry and cynical. If you find yourself doing the right thing in your own eyes, you improve your opinion of yourself and you may want more.
And the people who are still doing nothing and dealing with cognitive dissonance accuse you of virtue signaling, as though this, whether or not it is true, is a greater sin than whatever they remain defensive about.