I totally agree. It doesn't make any sense from a marketing/branding standpoint....

		rishi on Dec 12, 2011 \| parent \| context \| favorite \| on: AdBlock Plus will soon allow "non-intrusive" ads b... I totally agree. It doesn't make any sense from a marketing/branding standpoint. The company is called "AdBlock" not "SomeAdsBlock". Lots of people still have no clue about this company. How will new users perceive it moving forward?

Think of it as "block of ads"