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Except 37signals didn't change nothing. The only thing about Basecamp is that it's so easy to use.

What Apple does is innovation. 37signals just makes things foolproof.



* only thing about Basecamp is that it's so easy to use.*

Goddamn, if I could say that about the apps I write, I could retire happy. Being “easy to use” is an amazing accomplishment for anything, especially project management.


Sure it is, but calling that "reinventing" is unfair to people who actually do something innovative.




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