this is my favorite quote, from the "Be Silly" section: "If you want to publish a paper in economic theory, there is a safe approach: make a conceptually minor but mathematically difficult extension to some familiar model. Because the basic assumptions of the model are already familiar, people will not regard them as strange; because you have done something technically difficult, you will be respected for your demonstration of firepower. Unfortunately, you will not have added much to human knowledge."

be silly. do something completely different. the normal ideas that techcrunch spits out day after day are played out, do something revolutionary.