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>Networking is all about who knows you, not who you know.

Need to steal that.

And is this a reason why Twitter, Social Media, and self branding on the internet are so important? Since it is all who knows you?



Yes and the luck surface area.

Your amount-of-luck is the surface area of a rectangle. A side is the interestingness of what you do, B side is how many know about it. The bigger the rectangle, the more opportunities you get.

https://swizec.com/blog/your-luck-and-opportunity-surface-ar...

This is how you get opportunities when you aren’t even in the room. Someone says ”Oh yeah I know <ksec>, they’re doing cool things X in the area you just mentioned an interest in”. Or ”Oh yeah for problem Y, you should ping <ksec>, they’re the expert”


Missing credit to the original creator of both the term “luck surface area” and the chart: https://www.codusoperandi.com/posts/increasing-your-luck-sur...

The idea was also expanded upon by one of his friends in a mental models book here: https://www.amazon.com/gp/product/0525533583/


Thank You. Swizec and AlchemistCamp. Will have to find time to read it all.




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