Pre-Google, it was pretty common to have to dig several pages into the results from early search engines to find what you were looking for. Seems like we’re just returning to the bad old days.
Even earlier google had lots of useful results on the 5th page. Google was better at finding me what I was looking for when they were a search company breaking into the ad space. Now they are an ad company with a vestigial search segment who's only modern purpose is to be a page to serve ads on.
