Obfuscate facts. Appeal to emotions. To appeal to emotions with the kind of results they are expecting you have to target women and children...ideally by driving an invisible wedge between them and their supporting caregivers.
> To appeal to emotions with the kind of results they are expecting you have to target women and children...ideally by driving an invisible wedge between them and their supporting caregivers.
Are you comparing women to children in their ability to discern advertising drivel from real facts about a product? Not only is that insulting, it is obviously false.
