and now it's moving away from that and pushing more suggested content.

The death spiral is:

1. Show friends content to attract users

2. Realize that friends don't product enough content to increase engagement.

3. Start introducing suggested content to increase engagement

4. Friend stop producing content since their content is deprioritized and not getting engagement

5. Now your feed is full of suggested content and isn't interesting any more

6. You leave and find another platform

Almost like building a business around “engagement” is a model that leads to a death spiral. Social media sites are basically giant MLM schemes that sell the idea that become real companies before the scheme runs out.

> “engagement” is a model that leads to a death spiral

Good article on that point: https://rosie.land/posts/stop-measuring-community-engagement...

ahhh,,... I would say billions in revenue makes it anything but. A short lived idea, maybe, a novelty, maybe

Death spiral = short lived

MLMs make billions, but they are still MLMs.

Reminds me of Gresham's Law[1]: "Bad Money Drives Out Good".

[1] https://en.wikipedia.org/wiki/Gresham%27s_law