We already live in a tsunami of "passable" algorithmically generated content as it is. The problem is that as a people we are fully in the grips of media culture. We might as well brace for the continued existence of the television. It's easy to see how these new technologies could be used to spread misinformation, but fortunately/unfortunately not so obvious that they'll leave us any worse off. It has not been long enough since I saw my country go crazy, from TV/radio/book media alone, for me to worry about GPT-3.