I just Googled my name and the search engine returned a good long list of pages featuring my work in various places[1]. Of course it does help to have a fairly unique name; others may struggle to find themselves featured on the first page of results when they Google their name.
[1] For instance, this link - which I discovered just ten minutes ago. I know for a fact that I have never submitted poetry to the Porkopolis website (motto: "Considering the pig, a single-minded bestiary") but it's always a pleasure to discover other people putting my words to good use! - http://www.porkopolis.org/pig_poet/rik-roots/
I also can easily Google my name. There are only 3 of us, and one of them is my deceased uncle. It doesn’t change the fact that I probably haven’t had any organic traffic to my personal web site of 28 years for a long, long time.
[1] For instance, this link - which I discovered just ten minutes ago. I know for a fact that I have never submitted poetry to the Porkopolis website (motto: "Considering the pig, a single-minded bestiary") but it's always a pleasure to discover other people putting my words to good use! - http://www.porkopolis.org/pig_poet/rik-roots/