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This answers the VC money fear, but not everything else OP brought up.

If a product is subsidized by a company's other products, it's hard for me to believe it'll be around forever. For an email product, that's a huge problem, because I use my address in hundreds of contexts that take a long time to identify and migrate, much longer than a typical company's sunsetting notice.

EDIT: The parent comment was edited to note that they perceive DDG Email as part of the core product, not a separate product. That's helpful to know, but I'm still skeptical that that's sustainable in the long term. This would not be the first time a feature was cut from a product because it was too expensive to maintain. I'll be waiting to see their unified privacy solution really take off before I place any bets on this feature.



The business case seems pretty obvious: They're using this as a way of getting people to install a browser extension / app, and changing their default search engine. A search user is valuable, which makes customer acquisition expensive. This also makes their extension way more sticky.

Just because you're a product doesn't mean the service is not sustainable. It should be very easy for them to figure out whether the feature is profitable or not compared to other acquisition methods.


Perhaps for them it's a loss leader, but for someone using this to sign up to stuff.. I would like to use this for almost all services but given the business model here I would be uncomfortable using this beyond the more spammy stuff (not that that's not useful!)


Nothing will be around forever.




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