> It's the BAT idea in particular that I don't like though. It's just a new, more indirect, payment scheme for advertisers.
The advertising monetization model can't be stopped dead in its tracks. The fact is that it's the simplest way for content providers to generate revenue, and that won't change overnight. What BAT is attempting to do is establish a market between content consumers and providers. The BAT wallet is funded either by attention, i.e. consuming ads, or by directly purchasing BAT. In that sense, the advertising middle-man could eventually be removed from the transaction.
Note that I don't use Brave, nor particularly care about the company, but BAT is the best idea that works in practice to overcome the ad business model. It should be celebrated for that, and we need more such projects. We also need them to be friendly for content providers to integrate in order to boost adoption.
> The advertising monetization model can't be stopped dead in its tracks.
I agree, but it's not like I can't wish for it :)
> Note that I don't use Brave, nor particularly care about the company, but BAT is the best idea that works in practice to overcome the ad business model. It should be celebrated for that, and we need more such projects.
I don't like being told how I should feel about something :) I don't celebrate them and I won't. For me the solution is ever more and ever more efficient adblockers, as well as bans on tracking like the EU is doing. This is something that does really work. Many sites are really seeing a drop in income from ads and are looking for alternatives now. Hurting someone in their wallet really works.
I think BAT is a dead-end, they don't have the market power to bring about this change, and the ideal outcome is only one of the possible ones around. Seeing as how you really do celebrate their solution but still don't use it illustrates the issue I see with it.
The advertising monetization model can't be stopped dead in its tracks. The fact is that it's the simplest way for content providers to generate revenue, and that won't change overnight. What BAT is attempting to do is establish a market between content consumers and providers. The BAT wallet is funded either by attention, i.e. consuming ads, or by directly purchasing BAT. In that sense, the advertising middle-man could eventually be removed from the transaction.
Note that I don't use Brave, nor particularly care about the company, but BAT is the best idea that works in practice to overcome the ad business model. It should be celebrated for that, and we need more such projects. We also need them to be friendly for content providers to integrate in order to boost adoption.