That’s more “put up for rent” than “for sale”, so the price you would be willing to pay wouldn’t be the total value of the trademark, but the value for a year (typically a lower value)
On the other hand, losing the trademark likely would bankrupt you. You’d have to find a new domain, rebrand your website (breaking all bookmarks your users have, links they have in mails you sent them, etc) and social media accounts overnight, repaint all your trucks, refurnish your offices, throw away your company envelopes and letterhead, etc.
⇒ I think this is a good way to kill all business.
Also, consider the effect on hiring. “I see you worked at Google. What kind of company was that when you worked there?” or “why did you switch employer so often? I didn’t; ‘Foo’ became ‘Bar’ became ‘Baz’ became ‘Foo’ again”.
On the other hand, losing the trademark likely would bankrupt you. You’d have to find a new domain, rebrand your website (breaking all bookmarks your users have, links they have in mails you sent them, etc) and social media accounts overnight, repaint all your trucks, refurnish your offices, throw away your company envelopes and letterhead, etc.
⇒ I think this is a good way to kill all business.
Also, consider the effect on hiring. “I see you worked at Google. What kind of company was that when you worked there?” or “why did you switch employer so often? I didn’t; ‘Foo’ became ‘Bar’ became ‘Baz’ became ‘Foo’ again”.