Definitely, I think it's the main thing I heard from speaking with investors; you have to be really authentic and the problem you're solving has to be personal.
It was what really helped Airbnb and Etsy make it through the struggles of building a true sustainable marketplace that impacts peoples lives. If not, it's just like another corporate job.
Feel free to check out RAVN, would love to hear your feedback. You can use my invite code JWU.
This is the right attitude. You can do one millions little things, but one project must be your life's work. Something you commit to.