If you’ve ever advertised on Twitter, you know that an overwhelming majority of the clicks are fake.
Not like, 5% fake. Not 15% fake.
No it’s more in the range of “most clicks are fake but we just live with it anyway.”
If you run PPC campaigns you also know how easy it is to spot this crap.
I for one am interested in learning what’s going on there. I don’t buy the “it’s soooo complicated oh it’s just impossible to know for sure!” Narrative that Twitter is peddling.
that's doesn't mean it's because that amount of twitter users are fake tho
I'd argue real people rarely click ads
for facebook I read that most of the advertising money is spent on clickfarms, which just click anything to seem real e.g. follow 100 real brands and sell 50 fake follows on that acc.
Not like, 5% fake. Not 15% fake.
No it’s more in the range of “most clicks are fake but we just live with it anyway.”
If you run PPC campaigns you also know how easy it is to spot this crap.
I for one am interested in learning what’s going on there. I don’t buy the “it’s soooo complicated oh it’s just impossible to know for sure!” Narrative that Twitter is peddling.