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Wordle is a pretty good example of how much success you can have with an unremarkable and unmemorable domain name.


Wordle is a great name - it's short, only two syllables and relates directly to the product.

A better example of a bad name might be Ycombinator. It's not immediately obvious what it means, and if you say it aloud it sounds like a question. Doesn't seem to matter much if you're successful enough though.


Wordle is a great name. But strictly speaking, at no point there was `wordle.com` or anything similar. Wordle always lived as a humble page on a larger domain. Which I believe was the point of the original comment: That if your product (name) is good, domain is secondary. The vast majority of users can just google at this point (which might not have been true 20 years ago).


For context, the original URL was http://www.powerlanguage.co.uk/wordle

Now it's https://www.nytimes.com/games/wordle/index.html

It's never been wordle.com (or even at any TLD), and despite that:

> Over 300,000 people played Wordle on January 2, 2022, up from 90 players on November 1, 2021, a figure that rose to over 2 million a week later. [1]

[1] https://en.wikipedia.org/wiki/Wordle#Rise_in_popularity




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