Charge more. Charge more. Charge more. Every problem you have gets easier if you charge more. Every metric you track will improve if you charge more (including customer satisfaction).
Charging more:
1) gets rid of most toxic customers.
2) increases customer LTV which allows you to spend more on acquisition or get more money for the same marketing cost.
3) helps you pay employees more which makes it easier to hire.
4) helps you pay yourself better which makes it easier to meet your non work needs.
5) can position you better in the market as many people see "more expensive=better" even if it isn't true.
More businesses fail for not charging enough than charging too much, so you should charge more despite the imposter syndrome in your head.
This took me a year or so to learn when I first started. I was trying to bring value to the customer - fine. But to me that meant 'cheap work'.
This is terrible, bring value by providing good work and CHARGE for it. People will respect you more, you'll have more revenue to buy tooling, hire better employees, build better products and do R&D on the next step. If you don't have the money, your customers will suck you dry, and you'll never get to build anything new.
There's a limit of course, but figure out what that is and approach it.
Charging more: 1) gets rid of most toxic customers. 2) increases customer LTV which allows you to spend more on acquisition or get more money for the same marketing cost. 3) helps you pay employees more which makes it easier to hire. 4) helps you pay yourself better which makes it easier to meet your non work needs. 5) can position you better in the market as many people see "more expensive=better" even if it isn't true.
More businesses fail for not charging enough than charging too much, so you should charge more despite the imposter syndrome in your head.