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Success on platforms that have a recommendation system (YouTube, Roblox, Google etc.) is nonlinear.

Because results are ranked by some metrics, if you make your thing 10% better (watch time, play time, CTR etc.), it will not only reap the direct benefits of being that much better, but the indirect benefits of now outranking others whenever the situation arises where it can get recommended vs. others (recommended videos, games, search results).

So it can make sense to put in more time into making something just a little better than would seem intuitively reasonable. MrBeast and Tim Urban of WaitButWhy both talked about this in their podcast interviews.



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