One thing that is now obvious to me but which I had to learn: pricing needs to not only be reasonable and competitive, it also shouldn't be too surprising.
I read and bought into Basecamps reasoning about no-by-the-seat-pricing(1) and tried it for Submotion. Now, it's always hard to know why people don't try your product out, but two people kindly hinted to me that they were confused by the price and thought that it meant that they didn't really understand what they were getting.
Obviously, as with any advice, this applies in specific situations only but it's now something that I keep in mind, not only in pricing: remove any unnecessary source of confusion, even if it's clever. Not unlike code :-)
I read and bought into Basecamps reasoning about no-by-the-seat-pricing(1) and tried it for Submotion. Now, it's always hard to know why people don't try your product out, but two people kindly hinted to me that they were confused by the price and thought that it meant that they didn't really understand what they were getting.
Obviously, as with any advice, this applies in specific situations only but it's now something that I keep in mind, not only in pricing: remove any unnecessary source of confusion, even if it's clever. Not unlike code :-)
(1) (https://m.signalvnoise.com/why-we-never-sold-basecamp-by-the...)