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Mastodon reminds me of Woznaik's vision of what Apple should be and could be (in contrast to Steve's). It's totally awesome but lacks key insights of branding, marketing, and understanding users. This thing is built by geeks for other geeks.


I see comments like this all the time, but rarely do they include which key insights, or how you would do it better. How would you do it better?


Centralization is the main thing.

Geeks like us hate it, but mainstream users love the benefits it brings them.

Federated services are confusing and create a lot of UX friction, and the average user doesn't understand what the benefits are.


Email is federated and people manage to use that just fine. Why are other federated services different?




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