Personally, I'm really into cable management and hate clutter. Having one less external device to plug in helps with that. It's not like a Roku or Apple TV or Fire Stick can't track you and show ads in all the same ways a Smart TV can, so it's hard for me to see the downside. Since you have to login to most of these services anyway, even if you're watching Netflix on a Linux laptop, they're still tracking you. I guess at least Samsung isn't tracking you on top of Netflix if you're just watching on a dumb monitor, but frankly, the way to handle that should be, if market-based, Smart TV providers that don't do content recognition and interest-based advertising, and if that doesn't work, legal regulation that bans abusive practices. We shouldn't be stuck with 80s technology forever because devices with integrated computers will inevitably be used for spying.