You are right he only reaches insiders, but I don't think that is a problem: you also need the hardcore activists that preach to the other activists, to keep them straight on target. Outside of people like RMS and foundations like Debian, 'free' has become polluted in all kinds of ways. At some poiny, RMS no longer needed to evangelize 'free software', as plenty of others are doing that already. Instead, watches the watchers. And they watch him and grumble, rightfully and wrongfully.