From the Marin Independent Journal, the paper of the Ed Catmull's home: "Some people put marketing at the top of ... the success for the business," Catmull added. "What he did was he made the quality of what he was working on the most important thing."
This is completely true. When Pixar bought Disney for -7 billion it completely changed the atmosphere at the Disney Animation studio. The first thing Ed and John did was fire all of the executives who were making story decisions and let the storytellers go back to telling stories. There's still a lot of work to be done but things are finally back on the right track.
"Quality is the best business plan" -- John Lasseter
http://www.marinij.com/marinnews/ci_19051009?source=most_vie...