So Facebook hoovering up Instagram and WhatsApp is fine, but we draw the line at, of all things, GIFs? Seems like backwards priorities and tokenism to me.
Giphy hosts images on thousands and thousands of other websites.
They're buying analytics access to further enable them to profile their users, sell that as an advertising platform.
Instagram, WhatsApp give deep profiles into their users but they're pretty up front about what they can do. CDNs need to be treated in special ways. They can leak information back to someone like FB and deanonymise activity.