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		scoopertrooper on Nov 29, 2021 \| parent \| context \| favorite \| on: UK regulator set to block Meta's Giphy deal What is even their business model? What's the risk to consumers of Meta dominating the animated emoticon business? Giphy strikes me of being one of those 'your product is actually a feature' companies.

docflabby on Nov 29, 2021 [–]

Giphy's business model has nothing to do with GIFs, they are just a front really - its all about advertising and user tracking, essentially the same as FaceBook. All those shared gifs are tracked and used to target advertisments with.

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