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We explored that (I believe Netflix did, too). The challenge became making relevant promos. I don’t know a lot about the science of producing trailers, but if you look at old ones they are more dated than the movie. The cost of what you’re suggesting is high, and there isn’t a lot of evidence that it really improves conversion.


But it doesn't even have to be a trailer. Did you look at text promos?


Yeah I know what you meant. If you're looking for synopsis beyond existing text promos, it's still a significant cost to watch and summarize. It's still not a lot cheaper and quite arduous.




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