Unfortunately this won't happen unless something or someone takes actions. If governments is not going to bother to do the enforcement of the laws, then nothing changed until they do it.
If there is a new player in the field, what or who is going to stop FAANGs from buying the competitors (even it violated the antitrust law)? Sure we do have Sherman Antitrust Act for this... but no one bothering to do the enforcement and the companies are not going to stop for the goodness of their hearts.
We cannot expect the small/newcomer companies to try to compete against FAANGs and hoping thing changes. The only way we can get the enforcement seriously is the Congress itself. Frankly, the Congress prefers to listen to their corporate masters over their constituents.
> Frankly, the Congress prefers to listen to their corporate masters over their constituents.
There's the crux of it all. We know firsthand that our addiction to companies like Google, Facebook, Apple and Amazon are unhealthy, but the only thing stopping us from keeping them in check is our government. I've been saying this for a while now, but I wouldn't be the least bit surprised if the SEC cuts deals to FAANG companies in exchange for NIST compliance or unwarranted data requests.
>but the only thing stopping us from keeping them in check is our government.
Lots and lots and lots of people in the "us" group find using Google, Facebook, Apple, and Amazon convenient (and cheap). Otherwise, there is zero friction for people to type in a different address in the browser and use Libreoffice or Pinephone or Mastodon or whatever competing alternative with open standards there is.
Everyone hates these companies but there's enormous disagreement about the "why".
Josh Hawley, Bernie Sanders, Mitt Romney, and Nancy Pelosi all hate big tech. Their reasons and suggested interventions are about as far apart as you can get.
There's also an enormous amount of cross-ideology jealousy about the amount of money FAANG nerds are making.
This seems like a hard to substantiate claim, IBM, HP and Oracle didn't become "also rans" due to government intervention. I'd like to hear the pitch for why FAANG is "different".
The anti-trust action against them did not cost them a lot of cash directly, but it did lead to heightened scrutiny on further anti-competitive practices. And it wasn't too long after that the FAANGs came to displace Microsoft as the dominant technology companies.
Could be a coincidence, but I personally feel like there was a connection.
You'd have to think that if Microsoft hadn't been hit with the anti-trust baton, that they would have never tolerated a program like Firefox becoming as popular as it did, let alone Chrome, and that they would have been much more successful at keeping the web neutered or at least highly captive to whatever they let Internet Explorer define, and at that point how do you get things like Facebook and Google coming about and becoming as big as they did?
Imagine a world where IE6 never has to compete against Firefox because every version of Firefox is mysteriously "broken" by the latest windows update. "DOS ain't done till Lotus won't run" for the late 90's early 2000s. I think that its a very realistic thing to think that anti-trust played a huge part in allowing the open web to flourish as it, even with MS fighting as hard as it could to stall it out with IE stagnation.
I think a large part of Googles initial success was that is had many users viciously defending them. I was not a super fan but did too when I was younger, configured hundreds of devices to use Google search and people stayed with it.
They became victim to the same corporate diseases that plague all public companies after a while.
If there is a new player in the field, what or who is going to stop FAANGs from buying the competitors (even it violated the antitrust law)? Sure we do have Sherman Antitrust Act for this... but no one bothering to do the enforcement and the companies are not going to stop for the goodness of their hearts.
We cannot expect the small/newcomer companies to try to compete against FAANGs and hoping thing changes. The only way we can get the enforcement seriously is the Congress itself. Frankly, the Congress prefers to listen to their corporate masters over their constituents.