They may not work to hide the name brand option. They just choose to not offer the brand's products in the store at all, right?
We don't hear about Wal-mart deciding to place Procter & Gamble's laundry detergent on the fourth row down and their private label at eye level in the store, do we?
> We don't hear about Wal-mart deciding to place Procter & Gamble's laundry detergent on the fourth row down and their private label at eye level in the store, do we?
Because that's not at all how Walmart operates. All of the laundry detergent is on the same aisle and the generic versions are immediately next to their brand-name equivalents.
We don't hear about Wal-mart deciding to place Procter & Gamble's laundry detergent on the fourth row down and their private label at eye level in the store, do we?