AT&T and the baby bells are not analogous to FB. The analogy is too generous to FB and overstates its importance.
FB is not a medium. It may be a de facto platform for social organisations and advertising, but it's still just an app.
Whilst FB made more money than MySpace and lasted for a longer time, its demise is inevitable for the same reason, and we're seeing the slide occur now.
FB, like AOL and MySpace before it, was fashionable when its feature provided new reach for participants. Sooner or later, these apps reach maximum cachet and after that, they are for "old people".
FB is for old people. And that's not even the worst of its problems.
FB is not a medium. It may be a de facto platform for social organisations and advertising, but it's still just an app.
Whilst FB made more money than MySpace and lasted for a longer time, its demise is inevitable for the same reason, and we're seeing the slide occur now.
FB, like AOL and MySpace before it, was fashionable when its feature provided new reach for participants. Sooner or later, these apps reach maximum cachet and after that, they are for "old people".
FB is for old people. And that's not even the worst of its problems.